For the visuals, I was inspired by stained glass and light. Like a strong community, stained glass is a collection of unique pieces. On its own, each piece is nothing remarkable, but when carefully crafted they form a structure that is strong, and beautiful.
The CDC identity is simple and flexible so it remains subtle, and can be applied to all of the ventures that CDC engages in. The CDC identity can be easily applied to sub brands as well as CDC projects so people recognize everything they do for the community. The identity is approachable to people within the community, but also carries an air of sophistication to garner respect within the donor community.