As the lead designer at Parasail Health, I was tasked with improving Parasail.com which at the time was an investor focused splash page. The goal was a website integrated into their growing product ecosystem, and provide educational materials for consumers that need to pay medical bills—as well as accommodate a verity of sales channels.

I worked alongside the VP of Marketing to develop and organize content into an easily navigable structure using the pillars of the business-plan, manage, pay, and learn-as the primary navigation.

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PROCESS

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